About Us

30+ Years Translating Insights Into Profit

Square Peg Consulting specializes in helping businesses translate insights into profit. Using a data-driven approach, strategy, focus, roles, and talent are aligned to ensure companies operate at peak profitability.

Meet Frank McShane

Executive. Consultant. Mentor.

Frank McShane founded Square Peg Consulting to help businesses see their data differently and use it to drive meaningful growth. With over 30 years of experience, Frank has helped companies achieve over $1 billion in cumulative benefits by focusing on profit optimization, strategic alignment, and operational efficiency.

Professional Highlights:

  • Operations and Profit Improvement Consultant – 8+ years helping Pacific Northwest businesses thrive.

  • President, Longview Fibre Paper & Packaging – Led a transformation from losing $70M per year to generating $70M in profit annually.

  • Pacific Northwest Supply Chain Leader at Ernst & Young – Spearheaded major operational improvements across diverse industries.

  • Director of Training at Coca-Cola Foods Division – Built strategic training programs that improved efficiency and profitability.

Frank has worked across industries—including manufacturing, utilities, distribution, broadband, forest products, and food industries—giving him a broad perspective on what it takes to drive real results.

When he’s not helping businesses thrive, you will find Frank playing blues on slide guitar, exploring the Pacific Northwest craft culture and wine regions, and enjoying the outdoors with his two and four-legged family members.

Why Choose Square Peg Consulting?

By the end of every engagement, clients have a clear path to increased profits and ongoing growth. Square Peg ensures that the strategies implemented continue to generate success long after the engagement is completed.